Branding Mysteries at Amazon

In a brief break from politics, I came across this gem a while back:

After reading “About the product,” My first reaction was “great, an increase of 4X in the power of my dishwasher detergent. That’s an impressive 67% increase in strength.” Then, I read the second sentence, “The product itself remains the same.”

What? The 10X product is “the same” as the previous 6X product – and you may receive either one, no matter what you ordered?? And it’s actually “4X concentrated????” But, but, I thought it was at least 6X and might be 10X but now it’s only 4X? Is the 4X the same product as the 6X and the 10X???????

What is going on here? Is this Artificial Intelligence at work in Amazon? At Cascade?

Does no one proof read this stuff before it’s put on the website? Is the description really true and there is no difference between 4X, 6X and 10X? On what planet is this mathematics in use? Am I the only one who reads “About the product” on Amazon?

Since some time had passed since my discovery, I returned to Amazon.com to search again for Cascade ActionPacs Dishwasher Detergent and discovered that the “Xs” have been removed from all the “About the product” descriptions. The site seems to be pushing Cascade Complete, Cascade Platinum and Cascade Pure Essentials. Oh, and Platinum Plus which shows “16X” on the package, though not in the “About this product.” 16X. Imagine that. In case you’re wondering, that is 1X greater than the 15X shown on some packages of just plain Cascade Platinum.

You should also be aware that Cascade Complete has earned the Good Housekeeping Seal, according to “About the product.”

And you’ll no doubt want to know that Cascade Platinum is “Tougher on Burnt-On Messes.” Tougher than what is not indicated, but I’m sure it’s tougher than, say, loose and crumbly messes. AND, it’s “Tougher than 24-hour stuck-on messes,” which, I assume (never assume) is even worse than “Burnt-on Messes.”

Two final observations from the Amazon website (I am not making this up):

“Safety Warning

IRRITANT. HARMFUL IF SWALLOWED OR PUT IN MOUTH. MAY IRRITATE EYES OR SKIN. KEEP OUT OF REACH OF CHILDREN. DO NOT GET IN EYES. DO NOT GET ON SKIN OR CLOTHING. KEEP OUT OF REACH OF CHILDREN. FIRST AID TREATMENT: Contains sodium carbonate, nonionic surfactants, sodium silicate and enzymes. If swallowed, give a glassful of water and call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes, rinse with water for 15 minutes. If on skin, rinse well with water.

Legal Disclaimer

Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.”

One other “final” observation (if Amazon/Cascade can say 6X and 10X are the same thing, I can fudge on “final”: I looked at the always fascinating “Customer questions and answers” for Cascade Platinum 15X. I have edited these items to protect the identity of people who, for whatever reason, identified themselves. This is a tiny sample of the 50 questions/answers posted for this one product. These items speak for themselves so loudly that I will just leave them here for your edification, though in a few cases, I have been compelled to comment.

Do you have to use salt with this product?

“No pepper is required either! It comes pre-seasoned!”
….

“No “
….

“I have really hard water so I have to have salt in my water softener or else I still have hard water spots on my dishes with these pods. So, I think that would depend on how hard your water is.”

“Never have”

How do you decide which strength of pod to get? Eg 15x vs 12x vs 10x. Why would you not just get the most powerful one?

“I agree. Just get the most powerful one.”
….

“I have tried them all and 15x which is platinum is the best.”

I know the 16x power works great with the hard water here in Texas, would the 15x power be just as effective?

“We have hard water in AZ as well. I have never used the 16X but the 15X is the best that I have purchased. Beats Finish pods by a long shot.”

Can someone will this work with a automatic dishwasher? Thank you

“Works great! And smells good too!”
….

“ABSOLUTELY! I only use in in my dishwasher. And it does a fine job.”
….

“That is what the product is made for”

“That is exactly what it is made for.”

Can It Be Used In Washing Machine?

“Why would anyone want to use dish wash in a cloths washing machine?”

How many pods in the 2 boxes option?

“Seriously?!?”

….

“Same count as one box”

Do you peel off the outside clear layer on the pod?

“It’s was good”  [Best of 6 answers to this question]

Are the pods individually wrapped? Or, can you take the pod directly from the box it comes in and place in dishwasher?

[There were 8 answers to this question. I love how people like to help each other. But, seriously, some people should not be allowed near machinery]

Do the bucket come with it and wut size. I dont need the pods just the bucket

Best of 4 answers:

“The bucket does come with but it is a small bucket. like 7 in height X 6 in width if I had to guess”

[It’s hard to please everyone. The very next question was from someone who didn’t want the bucket: “Is there a product refill with less packaging? I would adore a 62-pod refill pack for my current “tub” with less packaging.” If only those two could get together. A match made in … Amazon]

How does this taste, compared to Tide pod orange & blue flavor?

“G F Y”

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