I am posting, with permission, the entirety of a Facebook blog post by Cox Farms, a roadside fresh foods market of the type that used to dot the rural landscape but are now a rarity. Cox Farms is set up on Route 620 (Braddock Road) in what was once rural Virginia, between Flat Lick Stream Valley Park and Gilbert’s Corner. Details here: www.coxfarms.com.
I report, with profound sadness, that some people chose to attack the owners for their actions and words in favor of an inclusive society. This led to the usual rancorous exchanges on Facebook as the hate-mongers were drawn, like moths to the flame, by a public statement encouraging people to treat each other with respect. There is nothing meaningful I can add to what Cox Farms had said and done, so I will just leave their statement here. I urge you to read it, all of it, and share it with someone you care about:
“Our little roadside signs have power. Most of the time, they let folks know that our hanging baskets are on sale, that today’s sweet corn is the best ever, that Santa will be at the market this weekend, or that the Fall Festival will be closed due to rain. During the off-season, sometimes we utilize them differently. Sometimes, we try to offer a smile on a daily commute. Sometimes, a message of support and inclusion to a community that is struggling makes someone’s day. Sometimes the messages on our signs make people think… and sometimes, they make some people angry.
Last week, some of our customers and neighbors asked us to clarify the sentiment behind our sign that said “Rise & Resist.” So, we changed it to read “Rise Up Against Injustice” and “Resist White Supremacy.” We sincerely believe that fighting injustice and white supremacy is a responsibility that can- and should- unite us all. We struggle to see how anyone other than self-identified white supremacists would take this as a personal attack.
Some have asked why we feel called to have such a message on our signs at all. Here is why:
Cox Farms is a small family-owned and family-operated business. The five of us are not just business-owners; we are human beings, members of the community, and concerned citizens of this country. We are also a family, and our shared values and principles are central to our business.
We’re not seeking to alienate folks who have different perspectives on tax reform or infrastructure spending. But when it comes to speaking out against systems of oppression and injustice, we see it as our moral responsibility to use our position of privilege and power, along with the tools of our trade and the platforms available to us, to engage visibly and actively in the fight for justice. Our roadside sign messages are one small way we do this.
Some folks have expressed that they would prefer not to know where we stand. We appreciate that being an informed consumer can sometimes be exhausting, disappointing, and frustrating. It can involve making hard choices about values and priorities. We respect that some have decided to no longer patronize our business as a result. We also know that there are some who may see our signs, roll their eyes, and still choose to come back for the kettle corn. We get it.
Desmond Tutu said, “If you are neutral in situations of injustice, you have chosen the side of the oppressor.” We consider the present state of our country to be far beyond partisan bickering or politics as usual. We see our nation in crisis, and peoples’ lives and safety and humanity are hanging in the balance. We are gravely concerned about the hateful words, destructive actions, and detrimental policies coming from this administration. We are not neutral, and we will not feign neutrality to appease our customers. We are committed to speaking out for love and justice, even if it costs us some business.
Almost twenty years ago, some visitors started a boycott because we fly rainbow flags over our hay tunnel, and they were concerned that Cox Farms was “promoting the homosexual agenda.” A few years ago, some folks got very angry about the Black Lives Matter sign hanging in a window of an owner’s home on the farm. Last year, some locals took offense at our “We love our Muslim neighbors” and “Immigrants make America great!” sign messages. What do all of the messages have in common? They are statements of inclusion. They attempt to tell members of our community, people that might feel discriminated against or alienated in a particular moment, “Hey, you are welcome here, too.” To our customers and neighbors that feel that this is somehow a divisive stance, we ask you to reflect on the possibility that your lived experience may be one that hasn’t necessitated a message of inclusion to make you feel welcome.
We’re not strangers to controversy or hard conversations. When we take a stand, we do so knowing that it could hurt our bottom line, and we are comfortable taking that risk. As a family, we know that when you’re on the right side of history, love wins. Right now, it means that some people in our community no longer feel comfortable supporting our business, and we respect that. While our intention was not to make anyone feel unwelcome, we certainly respect every consumer’s right to decide which businesses to support in our community.”
I guess the opposite of resisting white supremacy is to support it. Who wants to tell their grandchildren that’s what they believe? This doesn’t seem to be a real moral dilemma but our benchmarks have shifted a bit.
Thank you for your comment. I’m not sure I understand your thought. I suspect that white supremacists will be happy to tell their grandchildren that they believed the world should belong to white people.It will be a way to pass on their sense of loss to their progeny. The moral dilemma is that we have discovered in the past 2 years, roughly, that the racial animosity many thought was dead is in fact alive and well; now we much decide how, as individuals, we will respond. Elie Wiesel is credited with saying that the opposite of love is not hate but indifference. The folks at Cox Farms are saying, I believe, that they will not be indifferent and will use the tools they have to publicly declare a message of hope. I want my grandchildren to understand the difference between love, hate and indifference. They are likely the ones that will have to face the consequences, yet again, of the horror we have brought on ourselves and others.